Yum struggles in China a year after KFC crisis began, WSJ reports As China head for Yum Brands, Sam Su built its KFC unit into the biggest foreign restaurant chain in the world's most populous market. But that is under threat from a persistent public backlash over the reported use of growth hormones and antibiotics by two KFC chicken suppliers, reports the Wall Street Journal. The backlash is expected to push Yum's China annual same-store sales down for the first time at least since Yum started breaking out China in financial reports in 2005. Reference Link
Yum! Brands volatility increases into Q1 and outlook Yum! Brands April call option implied volatility is at 37, April weekly is at 41, May is at 28; compared to its 26-week average of 22 according to Track Data, suggesting large price movement into the expected release of Q1 results on April 22.