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News Breaks
February 4, 2013
16:54 EDTYUMYum! Brands provides update on China KFC sales
KFC sales in the last two weeks of the fourth quarter were significantly impacted by the intense media attention surrounding an investigation by the Shanghai FDA into poultry supply management at Yum! China. The investigation was prompted by a report broadcast on China's national television (CCTV), which aired on December 18, 2012. The report showed that a few poultry farmers were ignoring laws and regulations by using excessive levels of antibiotics in chicken. Regrettably, some of this product was purchased by two poultry suppliers of KFC China. The investigation caused further media attention, including social media commentary, and this negatively affected consumer perceptions of poultry safety, and KFC in particular. On January 25, 2013, the SFDA concluded its investigation and released its recommendations. We appreciate their thorough and diligent review. The SFDA identified issues and provided "Supervisory Recommendations" to Yum! China to strengthen our poultry supply chain practices including refined voluntary self testing procedures, improved reporting and communications and enhanced supplier management. Our team in China has taken a comprehensive review of our current system and is in the process of incorporating all of the SFDA's recommendations. We have always recognized the importance of building a world-class supply chain in China, which is why we have implemented a wide range of quality assurance and testing practices over the years above legal and regulatory standards. The SFDA's recommendations will further strengthen those practices. The SFDA did not bring a case against Yum! China and no fine was assessed. The past seven weeks of media attention have been intense and negative towards the KFC brand image. Even though this is a very disappointing setback, we are more committed than ever to continue to strengthen our efforts, restore the confidence of our customers and win back their brand loyalty. To that end, the China team will soon be launching a brand reputation quality campaign to re-assure consumers of our high quality food, along with aggressive marketing plans.
News For YUM From The Last 14 Days
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March 31, 2015
06:48 EDTYUMYum! Brands volatility at upper end of 30-month range
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March 24, 2015
05:49 EDTYUMStocks with implied volatility movement; LL YUM
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March 23, 2015
10:37 EDTYUMYum! Brands March weekly calls active amid renewed spin-off speculation
Yum! Brands March weekly 79 and 80 calls are active on total call volume of 10,500 contracts (500 puts) amid renewed spin-off speculation. March weekly call option implied volatility is at 30, April is at 23, May is at 26; compared to its 26-week average of 22 according to Track Data. Active call volume suggests traders taking large positions for upside price movement.
10:19 EDTYUMRumor: Yum! Brands up amid renewed spin-off speculation
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