Yahoo! reports Q4 Paid clicks up 11%, Price-per-click up 1% Yahoo! said Q4 Paid clicks, or the number of clicks on sponsored listings on Yahoo! Properties and Affiliate sites, increased approximately 11% compared to Q4 of 2011 and increased approximately 8% compared to Q3. Price-per-click increased approximately 1% compared to Q4 of 2011 and decreased approximately 2% compared to Q3.