Yelp metrics being misinterpreted by bears, says MKM Partners Following a short report on Yelp from a boutique research firm, MKM Partners said it believes that the company's metrics are being misinterpreted and that claims of limited total addressable market and high attrition are "absurd." MKM notes that Yelp is often mentioned as a potential M&A target, but that the firm likes the stock more due to its TAM expansion opportunity. MKM keeps its Buy rating and $86 price target on the stock, which it said could "be a $265 stock in 2019."
Yelp pullback a buying opportunity, says Wunderlich Wunderlich recommends using the pullback in shares of Yelp as a buying opportunity. The firm says its checks with Yelp advertisers has reinforced the value of the ads. It thinks acquisition rumors could resurface with Yelp now trading at a "more affordable price." Wunderlich reiterates a Buy rating on the stock with a $105 price target.