Yelp falls, begins filling bullish gap from Friday's session, levels to watch The shares are down 3.4% to $72.37 following the large gap up in price on Friday. The filling of a bullish gap is typically considered to be bearish for price. Current support is at $71.25, and then at $70.61. Resistance is at $73.22.
Yelp pullback a buying opportunity, says Wunderlich Wunderlich recommends using the pullback in shares of Yelp as a buying opportunity. The firm says its checks with Yelp advertisers has reinforced the value of the ads. It thinks acquisition rumors could resurface with Yelp now trading at a "more affordable price." Wunderlich reiterates a Buy rating on the stock with a $105 price target.