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News Breaks | | | | December 31, 2012 | | 05:51 EDT |  | WPPGY, MDCA, PUBGY | Ad agencies face budget cuts over fiscal cliff, WSJ reports
Advertising agencies could see budget cutbacks as the fiscal cliff affects advertisers, reports the Wall Street Journal. Without a Congressional budget deal, there will likely be "further belt tightening" in the advertising and media business, said Laura Desmond, CEO of Starcom MediaVest, a media buying giant owned by Publicis Groupe (PUBGY). Reference Link | |
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News For WPPGY;PUBGY;MDCA From The Last 14 Days Check below for free stories on WPPGY;PUBGY;MDCA the last two weeks. |
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| May 17, 2013 | | 05:55 EDT | | PUBGY | comScore, Nielsen battle for clients, WSJ reports
Companies that measure the reach of online ads are battling for clients, reports the Wall Street Journal. The latest is ad-buying giants Starcom MediaVest Group and ZenithOptimedia saying they signed on to use comScore's (SCOR) online advertising ratings system, a blow to TV ratings leader Nielsen,(NLSN) which offers advertisers a comparable service. The ad-buying firms, both of which are owned by Publicis Groupe (PUBGY) had been testing both services.Reference Link | | | May 15, 2013 | | 12:17 EDT |  | WPPGY | WPP PLC management to meet with Jefferies
Meetings to be held in Dallas/Denver/Santa Fe on May 20-21 hosted by Jefferies. | |
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