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August 21, 2014
07:50 EDTWHR, ELUXMajor appliance demand decelerating, says Longbowx
Longbow's North American industry checks indicate major applicance demand had declerated form June/July promotional peaks, indicating a rapid deceleration in the Core 6 category. The firm said the Core 6 categoreis are trending into negative territory following strong July 4th sales event volumes and is hearing laundry sales are particularly weak, and may be by as much as negative double digits. The analyst notes Whirlpool (WHR) is leveraged to laundry sales and, to a lesser extent, AB Electrolux (ELUX).
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