Wendy's announces long-term agreement with Eljuri Group in Ecuador The Wendy's Company announced a long-term agreement with The Eljuri Group to develop 20 Wendy's restaurants in Ecuador. Eljuri expects to open its first two Wendy's locations in 2013 in Guayaquil, a coastal city with a population of 2.3 million people.
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Wendy's plans to double pace of Image Activation reimages in 2014 The company also expects 15 new Company-operated Image Activation restaurants and 45 new franchise-operated Image Activation restaurants in 2014. The Company continues to target the implementation of Image Activation in 85 percent of its Company-operated restaurants and 35 percent of the North America system by the end of 2017.