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March 28, 2014
05:27 EDTWBAI500.com enters into strategic cooperation agreement with Yhd.com
500.com announced that it has signed a strategic cooperation agreement with Yhd.com, a leading B2C e-commerce platform for food, beverages and imported food products in China which is owned by Wal-Mart Group, to begin offering the company's sports lottery products through Yhd.com's extensive e-commerce platform. According to the terms of the agreement, Yhd.com will begin marketing 500.com's sports lottery products and services. The company's sports lottery purchase and information services will be made available to Yhd.com's 60 million registered users through its online platform and mobile apps. With its extensive experience in managing online lottery products, 500.com will provide its advanced technology and operational expertise to aid Yhd.com in optimizing its lottery sales service, improving the customer experience, and promoting lottery products and user registrations through various marketing campaigns. 500.com will maintain full control of the product design, development and operation.
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