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January 29, 2014
05:50 EDTCHL, WBAI500.com enters strategic partnership with China Mobile subsidiary
500.com (WBAI) announced that it has signed a strategic partnership agreement with China Mobile E-commerce, a subsidiary of China Mobile Limited (CHL), to expand the reach and ease with which payments can be made for the company's mobile sports lottery products. The agreement will provide easy and convenient payment services to users regardless of device, through China Mobile's vast network. According to the terms of the agreement, 500.com will work in close cooperation with each of China Mobile E-commerce's provincial branches, leveraging their on-the-ground knowledge of local market conditions to localize its mobile sports lottery products. The company will provide lottery purchase and information services to China Mobile users through its internet, mobile apps, WAP and SMS channels. 500.com will maintain full control of the product design, development, operation and promotion.
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