Vitamin Shoppe pullback a buying opportunity, says Piper Jaffray Piper Jaffray recommends using the recent pullback in shares of Vitamin Shoppe as a buying opportunity. Piper says Vitamin Shoppe's pricing has been consistently above competitors online and that it believes the company's sales and margins are likely going well in Q4. The firm keeps an Overweight rating on the stock with a $68 price target.
Vitamin Shoppe downgraded to Neutral from Overweight at Piper Jaffray Piper Jaffray downgraded Vitamin Shoppe to Neutral after its study indicated the company's prices remain elevated versus the competition. Piper believes Vitamin Shoppe may have to invest in price and lowered its price target for shares to $44 from $45.