Vera Bradley announces management changes Vera Bradley announced several executive promotions and realignments, effective immediately. Kevin J. Sierks has been promoted to CFO. Sierks joined Vera Bradley in 2011 as Chief Accounting Officer and was appointed interim CFO in January 2013. C. Roddy Mann has been named Executive VP, Strategy and Operations. Mann joined the company in 2006 as VP, Strategic Initiatives. Pamela Sours has been promoted to Senior VP, Operations. Sours joined Vera Bradley in 2005. Anastacia S. Knapper has been promoted to Senior VP, General Counsel and Corporate Secretary. Knapper joined the company in 2011.