Former Ulta executives to helm competitor Beauty Brands, KC Star reports Controlling interest in Beauty Brands, which has grown to 55 locations in 11 states, has been sold to a California company that has hired two former Ulta Salon (ULTA) executives to head the company as it seeks to grow to be a national competitor to Ulta and LVMH-owned (LVMHY) Sephora, reported The Kansas City Star yesterday. Ulta Salon shares are down nearly 4% near noon. Reference Link
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