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June 4, 2014
06:19 EDTUAUnder Armour upgraded to Buy from Hold at Jefferies
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October 9, 2015
18:55 EDTUAUnder Armour signs 10-year partnership with University of Wisconsin-Madison
Under Armour and the University of Wisconsin-Madison announced their new long-term partnership at a press conference on the school's campus. Under Armour Founder and CEO Kevin Plank joined the University's Athletic Director Barry Alvarez to formally announce that the global leader in performance footwear and apparel will become the official outfitter of the University beginning July 1, 2016. As part of the 10-year partnership, Under Armour will exclusively design and supply the footwear, apparel and accessories for training and game-day uniforms for all 23 of the University's men's and women's varsity athletics teams. In addition to outfitting the Badgers athletic teams, the brand plans to integrate the University into its wide-ranging story-telling efforts, including global marketing campaigns, social media initiatives, in-store promotions and grassroots activations. The deal is worth more than $100M.
October 7, 2015
07:38 EDTUAUnder Armour price targe raised to $116 at Citi
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September 29, 2015
15:47 EDTUANike to face competition for University of Texas apparel deal, Bloomberg says
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