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February 21, 2014
09:54 EDTUAUnder Armour extends partnership with U.S. Speedskating through 2022
Under Armour and U.S. Speedskating announced earlier an eight-year extension of their initial partnership, which had been set to expire this year. As part of the agreement, which Under Armour said represents the brand's largest and most comprehensive commitment to the sport, the company will remain as the National Team's exclusive competition suit provider through December 31, 2022. Under Armour noted it currently has uniform-exclusivity agreements with three National Governing Bodies, including USA Bobsled and Skeleton, USA Gymnastics and Canada Snowboard.
News For UA From The Last 14 Days
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September 2, 2015
06:22 EDTUANew Balance to enter 'athleisure' sector, Business Insider reports
New Balance is launching a new "athleisure" line and is planning to mail a catalog to more than 1M U.S. women, Business Insider reports, citing comments from Norma Delaney, head of global marketing for NB Women. The line will compete with offerings from Lululemon (LULU), Under Armour (UA), Victoria's Secret (LB) and Dick's Sporting Goods (DKS). Reference Link
August 31, 2015
19:48 EDTUAUnder Armour exec calls company 'underdog brand,' Fast Company says
In a Fast Company interview published Monday, Under Armour SVP of global brand marketing Adrienne Lofton said, "We're an underdog brand. We work with athletes who most people wouldn't or didn't draft in the first round... We pick that athlete with a chip on their shoulder and their desire to win because it aligns with our own attitude." Lofton also explained that "right now it's about three to five year planning to make sure from product to storytelling we are locked and loaded with a cadence that is set for growth. You talk about being a $10B company, we can't do it the way we used to, which was essentially sitting around a table and deciding what was important eight months out." Reference Link
August 26, 2015
11:43 EDTUAUnder Armour investors approve plan for Class C shares, Bloomberg reports
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10:26 EDTUAUnder Armour investors approve plan for Class C shares, Bloomberg reports
Bloomberg cites an e-mail confirmation from a company spokesperson.
August 21, 2015
15:51 EDTUAUnder Armour to host special shareholder meeting
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