The Fresh Market falls after downgrade, levels to watch Goldman cut its rating on the stock to Sell and lowered its price target to $27 earlier today. The firm noted an increasingly competitive environment for specialty grocers as one of the reasons for the downgrade. At the current price of $30.65, the stock is down over 6%. Next support is at $29.88, the session low, and then at $28.60 which is the 52-week low. Resistance is at $31.26.