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January 23, 2014
07:25 EDTTAP, SBMRY, BUDMajor brewers craft beer have higher margins than mass brands, Bloomberg says
New brands owned by the biggest brewers, designed to appeal to fans of craft beer, aren't threatening microbrewers, but are instead taking sales from their troubled mass-market brands also owned by the industry giants reports Bloomberg.Yet analysts say that may actually be a boon for their owners as margins can be “considerably higher” for craft beers, according to researcher Canadean. Reference Link
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August 18, 2014
13:03 EDTTAPMolson Coors, Heineken expand marketing partnership in Canada
Molson Coors and Heineken announced that they have expanded their marketing partnership in Canada, whereby Molson Coors Canada will assume responsibility for distributing five additional Heineken brands in Canada. The new, multi-year agreement further strengthens the existing Molson Coors and Heineken relationship. In addition to Heineken, Murphy’s, Newcastle and Strongbow, Molson Coors Canada will assume the rights to market and sell Dos Equis, Sol, Tecate, Birra Moretti and Desperados. Beginning on January 1, 2015, Molson Coors Canada will have the rights to market and distribute these brands on behalf of Heineken. As part of the new agreement, Molson Coors has also agreed to extend the existing partnership with Heineken to distribute Coors Light in Ireland.

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