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News Breaks | | | | January 18, 2013 | | 09:09 EDT |  | SYY | Sysco begins marketing relationship with Food Network, 'Restaurant: Impossible'
Sysco announced a multi-platform marketing relationship with the Food Network and its highly rated show "Restaurant: Impossible," and a partnership with the show's host, celebrity chef Robert Irvine. The multi-level campaign is the first of its kind for Sysco. It will utilize specific Food Network programming and feature assets that relate to how Sysco serves its customers every day. The campaign will include integrated marketing and engagement initiatives to reinforce Sysco's commitment to be its customers' most valued and trusted business partner. | |
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