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News Breaks
October 19, 2009
08:31 EDTSPLS
theflyonthewall.com: Staples and AEG announce lifetime naming rights for Staples Center
Staples and AEG announced that Staples has elected to extend its naming rights agreement for the AEG-owned STAPLES Center, one of the nation’s leading sports and entertainment arenas. With Staples paying a previously negotiated fee, its original 20-year naming rights agreement will now be extended in perpetuity. This arrangement creates the first lifetime naming rights extension for a major-market arena. :theflyonthewall.com



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