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January 23, 2013
15:18 EDTSNEUltra Music and Sony Music form strategic alliance
Ultra Music and Sony Music Entertainment announced a new global strategic relationship covering A&R, distribution, international repertoire and more.The venture creates a number of strong ties between Ultra and Sony Music, increasing opportunities for collaboration between Sony Music and Ultra artists. Recordings from Sony Music's dance music catalogue will be available for inclusion on Ultra's successful compilation series, further enhancing both companies' positions in the dance music compilation market. In addition, Sony Music will work closely with Ultra's dance and electronic artist management company Empire Artist Management (Adrian Lux, Benny Benassi, Julien Jabre, Alex Gaudino, etc) under the new arrangement.
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