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October 26, 2012
07:38 EDTSHW, PPGSherwin-Williams and PPG settle FTC charges
The Sherwin-Williams Company (SHW) and PPG Architectural Finishes (PPG) have agreed to settle Federal Trade Commission charges that they misled consumers to believe that some of their paints are free of potentially harmful chemicals known as volatile organic compounds. The two companies agreed to settlements with the FTC requiring them to stop making the allegedly deceptive claim that their Dutch Boy Refresh and Pure Performance interior paints, respectively, contain “zero” volatile organic compounds. The proposed consent orders settling the FTC’s charges are the same for both Sherwin-Williams and PPG. They prohibit the companies from claiming that their paints contain “zero VOCs,” unless, after tinting, they have a VOC level of zero grams per liter, or the companies have competent and reliable scientific evidence that the paint contains no more than trace levels of VOCs. The proposed orders prohibit both Sherwin-Williams and PPG from providing anyone, including independent retailers or distributors, with the means of making any of the prohibited deceptive claims.
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