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News Breaks
August 12, 2014
10:01 EDTSCORcomScore selected by thePlatform
comScore and thePlatform announced the integration of comScore's Digital Analytix into thePlatform's mpx video publishing system. This integration allows all clients of thePlatform access to an additional layer of dynamic video analytics and reporting within the mpx console. The integration ultimately provides publishers using thePlatform with the data they need to optimize their content creation and advertising strategies.
News For SCOR From The Last 14 Days
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September 2, 2015
13:09 EDTSCORcomScore continues selloff after WSJ questioned revenue growth
Shares of comScore are down for a second straight day after the Wall Street Journal's Miriam Gottfried on Monday questioned the company's revenue growth. In a story published Monday afternoon in the Journal's Heard on the Street column, Gottfried pointed out that "nonmonetary" revenue made up most of comScore's revenue growth in its latest quarter. Excluding the revenue from barter agreements where actual cash did not change hands, or $10.8M, the Internet analytics company's revenue would have grown just 3% versus the reported 14% in the quarter, Gottfried wrote. "Investors cheering comScore's top-line growth should take closer note of where it is coming from," she cautioned. In addition, Herb Greenberg's Pacific Square Research issued a cautionary piece to its clients yesterday regarding comScore's barter transitions, the journalist posted today on Twitter. Shares of comScore are down 9%, or $4.22, to $43.93 in afternoon trading. They have lost 22% over the past five trading days. Reference Link
August 31, 2015
09:06 EDTSCORcomScore weakness creates buying opportunity, says SunTrust
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