comScore selected by thePlatform comScore and thePlatform announced the integration of comScore's Digital Analytix into thePlatform's mpx video publishing system. This integration allows all clients of thePlatform access to an additional layer of dynamic video analytics and reporting within the mpx console. The integration ultimately provides publishers using thePlatform with the data they need to optimize their content creation and advertising strategies.
comScore announces global integration with Flurry from Yahoo comScore (SCOR announced an integration with Flurry through Yahoo's (YHOO) Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix and Media Metrix Multi-Platform. The beta period for this integration is expected to begin in the second quarter of 2015.