comScore selected by thePlatform comScore and thePlatform announced the integration of comScore's Digital Analytix into thePlatform's mpx video publishing system. This integration allows all clients of thePlatform access to an additional layer of dynamic video analytics and reporting within the mpx console. The integration ultimately provides publishers using thePlatform with the data they need to optimize their content creation and advertising strategies.
comScore price target raised to $44 from $40 at Brean Capital Brean Capital raised its price target on comScore (SCOR) to $44 from $40 as they believe the company is well positioned for an acceleration in fundamentals. The firm expects its recent years of investment to impact their online business as the integration of Yahoo (YHOO) vCE is up and running and Google (GOOG) is expected to be completed by the end of Q3, leading to an acceleration of top line growth. Brean maintains its Buy rating on comScore.