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December 23, 2012
21:00 EDTEBAY, SCOR, AMZN'Free Shipping Day' promotion spurs late-season online spending
comScore reported holiday season retail e-commerce spending for the first 51 days of the November–December 2012 holiday season. For the holiday season-to-date $38.7B has been spent online, marking a 16% increase versus the corresponding days last year. The most recent week kicked off with Free Shipping Day (Monday, Dec. 17), which delivered a strong $1.01B in spending representing a 76% growth rate vs. the corresponding Monday last year, but on a par with Free Shipping Day in 2011 which occurred on Dec 15, 2011. The 5-day work week ending December 21 recorded a growth rate of 53% in spending, a notable accomplishment this late in the season.
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