Gun demand is potentially unsustainable at current levels, says KeyBanc KeyBanc said pending introduction of gun control legislation has driven much of the increase in permit applications and activity. The firm believes current demand is unsustainable at current levels and reiterates its Underweight rating on Sturm, Ruger (RGR) and its Hold ratings on Smith & Wesson (SWHC) and Cabela's (CAB).
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