Rentrak announces StationView Essentials contract with Davis Elen Advertising Rentrak announced a multi-year StationView Essentials contract with Davis Elen Advertising. Davis Elen will adopt Rentrak's advanced targeting of local television campaigns in several Southern California and Northwest markets. Through Rentrak's detailed automotive demographics, the agency will have access to Rentrak's auto purchaser ratings, in addition to traditional age/sex demographics and purchasing behavior for advanced targeting.
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