Pandora reports May listening hours 1.73B Pandora announced new metrics that were reached in the month of May. Listener hours for Pandora during the month of May 2014 were 1.73 billion, an increase of 28% from 1.35 billion during the same period last year. Share of total U.S. radio listening for Pandora in May 2014 was 9.13%, an increase from 7.29% at the same time last year. Active listeners were 77.0 million at the end of May 2014, an increase of 9% from 70.8 million during the same time period last year.
Pandora listening hours soft but ad revenue strong, says Canaccord Canaccord noted Pandora's July listening hours were soft but its ad revenue in Q2 was strong as the company is being more selective in the area of proactively seeking engagement from high-RPM listeners. Canaccord reiterated its Buy rating and $26 price target on Pandora shares.