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News Breaks | | | | December 20, 2012 | | 12:30 EDT |  | PUBGY | Publicis acquires U.S. digital agency Rokkan Media
Publicis announced the acquisition of 100% of Rokkan Media, a full-service digital agency in New York. Rokkan will operate as an autonomous unit within Publicis Groupe, and its co-founders - CEO John Noe, Chief Experience Officer Chung Ng, and Chief Creative Officer Charles Bae - will continue to lead the agency, the company said. | |
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News For PUBGY From The Last 14 Days Check below for free stories on PUBGY the last two weeks. |
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| May 17, 2013 | | 05:55 EDT |  | PUBGY | comScore, Nielsen battle for clients, WSJ reports
Companies that measure the reach of online ads are battling for clients, reports the Wall Street Journal. The latest is ad-buying giants Starcom MediaVest Group and ZenithOptimedia saying they signed on to use comScore's (SCOR) online advertising ratings system, a blow to TV ratings leader Nielsen,(NLSN) which offers advertisers a comparable service. The ad-buying firms, both of which are owned by Publicis Groupe (PUBGY) had been testing both services.Reference Link | |
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