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News Breaks | | | | December 18, 2012 | | 10:01 EDT |  | PUBGY | Publicis acquires Monterosa, terms not disclosed
Publicis Groupe announced the acquisition of global mobile agency Monterosa. The agency will report into Bartle Bogle Hegarty, providing the network with a core specialty in mobile communications and a team of dedicated specialists around the world. | |
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News For PUBGY From The Last 14 Days Check below for free stories on PUBGY the last two weeks. |
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| May 17, 2013 | | 05:55 EDT |  | PUBGY | comScore, Nielsen battle for clients, WSJ reports
Companies that measure the reach of online ads are battling for clients, reports the Wall Street Journal. The latest is ad-buying giants Starcom MediaVest Group and ZenithOptimedia saying they signed on to use comScore's (SCOR) online advertising ratings system, a blow to TV ratings leader Nielsen,(NLSN) which offers advertisers a comparable service. The ad-buying firms, both of which are owned by Publicis Groupe (PUBGY) had been testing both services.Reference Link | |
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