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News Breaks | | | | October 9, 2012 | | 05:36 EDT |  | PUBGY | Publicis Groupe acquires premier Malaysian interactive agency Arachnid
Publicis Groupe announced the acquisition of 100% of Arachnid, a highly awarded Malaysian digital agency. The agency will be rebranded Saatchi & Saatchi Arachnid, and becomes part of the Saatchi & Saatchi network in the Asia-Pacific region. Founder and CEO Chin Weng Keong will continue to lead the business as Saatchi & Saatchi Arachnid, and will now report to Chris Foster, Chairman & CEO of Saatchi & Saatchi Asia Pacific. Publicis Groupe now counts more than 600 full-time employees in Malaysia through its networks. | |
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News For PUBGY From The Last 14 Days Check below for free stories on PUBGY the last two weeks. |
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| May 17, 2013 | | 05:55 EDT |  | PUBGY | comScore, Nielsen battle for clients, WSJ reports
Companies that measure the reach of online ads are battling for clients, reports the Wall Street Journal. The latest is ad-buying giants Starcom MediaVest Group and ZenithOptimedia saying they signed on to use comScore's (SCOR) online advertising ratings system, a blow to TV ratings leader Nielsen,(NLSN) which offers advertisers a comparable service. The ad-buying firms, both of which are owned by Publicis Groupe (PUBGY) had been testing both services.Reference Link | |
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