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News Breaks
July 3, 2014
11:24 EDTPUBGY, WPPGY, TEFPublicis awarded global tender by Telefonica
Telefonica (TEF) announced it has awarded the global tender for a media agency to Publicis Group (PUBGY) for the next five years, after a process of analysis and evaluation over the last five months, in which the 16 countries that Telefonica Group will apply the contract to all took part. Telefonica noted that it called six global agencies, four of which took part in the tender, including Publicis, Dentsu, Havas, and WPP (WPPGY). Publicis Group, which already collaborates in the United Kingdom, Germany and countries in Latin America, obtained the maximum number of points, and from next year will thus be the Global Agency to channel Telefonica’s investment in the media. Up to January 1, when the contract with Publicis comes into force, Telefonica said it will keep on working with Arena of Grupo Havas and MindShare of Grupo WPP in Spain and Argentina, respectively.
News For PUBGY;TEF;WPPGY From The Last 14 Days
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May 18, 2015
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May 13, 2015
13:25 EDTTEFTelefonica files automatic mixed securities shelf
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May 11, 2015
05:17 EDTPUBGYZenithOptimedia acquires B2B Group
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