Post Holdings agrees to acquire PowerBar, Musashi brands from Nestle Post Holdings (POST) announced it has agreed to acquire the PowerBar and Musashi brands and related worldwide assets from Nestle (NSRGY). This transaction furthers Post's efforts to expand upon its investment in the active nutrition category while continuing to execute against the strategy of transforming Post into a more diversified consumer goods company. Post anticipates combining this transaction with Post's current active nutrition portfolio to form a singular Active Nutrition Group with expected annualized revenue approaching $550M. The acquired brands participate in the rapidly growing sports nutrition bar and sports nutrition supplement categories. The global active nutrition category is expected to remain strong with the category projected to grow at a compound annual growth rate of 7% between 2014 and 2017.
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