|14:28 EDT||PFG||Principal Financial names Elizabeth Brady as Chief Marketing Officer |
The Principal Financial Group announced that Elizabeth Brady has joined the company as senior vice president and chief marketing officer, effective September 2. As CMO, Brady assumes overall responsibility for global marketing, including branding, advertising, media relations, digital marketing, sponsorships, data analytics, multi-cultural marketing, research and business intelligence. She will be based in Des Moines, Iowa. She replaces Mary O’Keefe, who retired from The Principal in June. Most recently, Brady served as president of segmentation solutions at Nielsen Corporation, New York, N.Y. Prior to her current role, she was the global head of marketing effectiveness also at Nielsen.