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November 23, 2012
06:49 EDTPEPPepsiCo Foods facing stiff competition in India, Economic Times reports
PepsiCo Foods (PEP) market share in India has slipped as a number of smaller and regional brands, including Gujarat-based Balaji, Indore's Yellow Diamond and DFM Foods' Crax in addition to some variants of ITC's Bingo snacks, reports the Economic Times. An industry official quoting Nielsen data said both Kurkure and Lays' market shares slipped 2%-3% in the April-September period.Reference Link
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