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May 29, 2013
05:53 EDTPDRDYPernod Ricard looks to expand its profile in China, WSJ reports
France's Pernod Ricard has a plan to battle a slowing Chinese economy in which high-end spirits are taking a beating: continue expanding, reports the Wall Street Journal. The company is opening members-only clubs, cozying up to wealthy individuals and hosting gatherings of 10 or fewer VIP customers to win more drinkers of Champagne, cognac, wine, whiskey and vodka, executives said at an analysts conference in Beijing.Reference Link
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