Priceline acquires buuteeq for undisclosed amount The Priceline Group announced that it has acquired buuteeq, a leading digital marketing platform for hotels worldwide. Terms of the deal have not been disclosed. Buuteeq's cloud-based digital marketing software helps hoteliers manage their brand and drive bookings with responsively designed websites, robust user analytics, and intuitive content-management tools. Headquartered in Seattle, WA, buuteeq will operate as an independent business within The Priceline Group.
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