priceline.com gaps down below its 10-day moving average, levels to watch The shares are down over 4.2% at time of writing, drastically underperforming the broader markets. At the current price of $631.21, next support is at $627.11. Resistance is at $635.92. Deutsche Bank earlier downgraded the stock to Hold and cut its price target from $800 to $710. The firm cited increasing competition as a reason for the recommendation change.