NVIDIA falls after downgrade, levels to watch The shares are off over 2% at time of writing to $19.12 following a downgrade at BofA/Merrill to Neutral, with a $19 price target. The firm cited rich valuation and peak margins as reasons for the recommendation change. At current price, the low of the day at $19 is initial support. On a break below $19, next support would be at $18.49. Resistance is at $19.40.