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News Breaks
May 29, 2014
07:07 EDTNLSNNielsen to increase size of audience panel for TV ratings, LA Times reports
According to the LA Times, Nielsen plans to increase its sample size in several major cities by 30% as the company looks to boost the quality and stability of its TV ratings, as well as provide more reliable demographic information about people who watch TV shows. Reference Link
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September 23, 2014
09:31 EDTNLSNSimulmedia and Nielsen announce development agreement
Simulmedia and Nielsen announced they have signed a development agreement to research "long tail" TV network measurement. This joint research will seek to capture the sizable audience activity that goes unmeasured today on niche cable networks. The agreement is the culmination of more than a year of joint research involving the Nielsen People Meter panel and Simulmedia's set-top box viewing data representing 50M viewers.

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