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News Breaks
March 3, 2014
05:19 EDTNLSNNielsen, MMRD announce Myanmar joint venture
Nielsen Holdings and Myanmar Marketing Research & Development Co., or MMRD, the pioneer of research services in Myanmar with over 20 years of experience in the market, today announced a new joint venture collaboration, effective March 1. The joint venture entity, Nielsen MMRD, will see the two organizations combine their collective solutions to help companies which are established in Myanmar or have plans to enter the market to understand the unique market and consumer dynamics.
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September 23, 2014
09:31 EDTNLSNSimulmedia and Nielsen announce development agreement
Simulmedia and Nielsen announced they have signed a development agreement to research "long tail" TV network measurement. This joint research will seek to capture the sizable audience activity that goes unmeasured today on niche cable networks. The agreement is the culmination of more than a year of joint research involving the Nielsen People Meter panel and Simulmedia's set-top box viewing data representing 50M viewers.

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