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News Breaks | | | | June 25, 2012 | | 05:14 EDT |  | NLSN | Nielsen Holdings' Nielsen TV Brand Effect expands in Europe, Asia
Nielsen announced the availability of Nielsen TV Brand Effect in Europe and Asia. The solution allows advertisers to monitor consumer response in real time by delivering metrics on a TV ad’s breakthrough, or resonance, enabling in-flight or post-campaign optimization. Nielsen TV Brand Effect is available now in China and Germany, with additional market launches slated for later in 2012. | |
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News For NLSN From The Last 14 Days Check below for free stories on NLSN the last two weeks. |
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| May 17, 2013 | | 05:55 EDT |  | NLSN | comScore, Nielsen battle for clients, WSJ reports
Companies that measure the reach of online ads are battling for clients, reports the Wall Street Journal. The latest is ad-buying giants Starcom MediaVest Group and ZenithOptimedia saying they signed on to use comScore's (SCOR) online advertising ratings system, a blow to TV ratings leader Nielsen,(NLSN) which offers advertisers a comparable service. The ad-buying firms, both of which are owned by Publicis Groupe (PUBGY) had been testing both services.Reference Link | | | May 14, 2013 | | 07:20 EDT |  | NLSN | JPMorgan to host a conference
 Subscribe for More Information | | | 07:00 EDT |  | NLSN | Nielsen 35M share Secondary priced at $35.01
Subscribe for More Information | | | May 13, 2013 | | 06:55 EDT | | NLSN | Nielsen files to sell 35M shares of commons stock
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