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News Breaks
February 21, 2014
05:50 EDTNCMINational CineMedia downgraded to Hold from Buy at Stifel
Stifel downgraded National CineMedia citing the company's weaker than expected 2014 outlook. The firm has a $17 fair value estimate for shares.
News For NCMI From The Last 14 Days
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November 19, 2015
07:27 EDTNCMIMKM Partners to hold a conference
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November 18, 2015
09:32 EDTNCMINational CineMedia forms in-theater marketing relationship with Fandango
Fandango and National CineMedia announced a new strategic relationship that will bring Fandango's original video content to the big screen nationwide as part of NCM's "FirstLook." The deal will also exclusively provide NCM with a select aggregated set of Fandango's moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM's marketing partners. As part of the relationship, Fandango will provide NCM with select sets of aggregated moviegoer data from various films. NCM will integrate these film specific insights along with other premium data sources as part of an overall integrated data solution to more effectively identify moviegoer segments for improved audience targetability.

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