National CineMedia renews affiliate agreements with regional theaters National CineMedia said it has renewed its affiliate agreements with regional theater circuits Georgia Theatre Company and Goodrich Quality Theaters. Under the terms of the renewals, a combined 61 movie theaters with 587 screens and approximately 16.1M annual attendees will continue to be a part of the NCM Cinema Network and present NCM’s FirstLook pre-feature program, as well as NCM Fathom Events.
National CineMedia forms in-theater marketing relationship with Fandango Fandango and National CineMedia announced a new strategic relationship that will bring Fandango's original video content to the big screen nationwide as part of NCM's "FirstLook." The deal will also exclusively provide NCM with a select aggregated set of Fandango's moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM's marketing partners. As part of the relationship, Fandango will provide NCM with select sets of aggregated moviegoer data from various films. NCM will integrate these film specific insights along with other premium data sources as part of an overall integrated data solution to more effectively identify moviegoer segments for improved audience targetability.