Monster Beverage brand equity improving, says Goldman Goldman's brand survey indicates Monster Beverage's "brand health" has improved, indicating there is room share upside. The firm believes the recent slowdown in energy drink category sales is macro related and that sentiment has gotten overly bearish ahead of Thursday's earnings report. Shares are Buy rated with a $85 price target.
Monster Beverage initiated with a Neutral at Longbow Longbow initiated Monster Beverage with a Neutral based on tougher comps, increased new product competition, and headline risk around health concerns. The firm notes that takeout speculation by Coke offsets downside risk to shares.