Sruvey results disappointing for Monster Beverage, says Longbow After conducting a survey last month regarding energy drinks, Longbow reports that the growth of Monster Beverage's sales at C&G locations decelerated significantly versus Q1 and late 2013. The firm reports that Monster is being pressured in some locations by the launch of "alternative" energy drinks. It reiterates a $57 price target and Underperform rating.
Monster Beverage names Mark Hall as Chief Marketing Officer On March 12, Monster Energy entered into a letter agreement with Mark Hall. The Hall Agreement confirmed Hallís position change from Chief Brand Officer to Chief Marketing Officer of Monster Energy on a full-time basis, effective as of January 1, 2015.