Monster Beverage drops after Bloomberg report on energy drinks The stock is down over 4% in the pre-market after a Bloomberg report out yesterday after the close noted that energy drinks may increase blood pressure and lead to an erratic heartbeat. At the current price of $48.11, support is at $47.37, and then at $45.94. Resistance is at $49.80.
Monster Beverage initiated with a Neutral at Longbow Longbow initiated Monster Beverage with a Neutral based on tougher comps, increased new product competition, and headline risk around health concerns. The firm notes that takeout speculation by Coke offsets downside risk to shares.