Monster Beverage to change official status of products, NY Times reports Monster Beverage (MNST) will begin selling its energy drinks as beverages rather than dietary supplements, according to The New York Times. The change will free the company from the obligation of telling federal regulators about reports that link its products to deaths and injuries, the newspaper stated. Reference Link
Monster Beverage initiated with a Neutral at Longbow Longbow initiated Monster Beverage with a Neutral based on tougher comps, increased new product competition, and headline risk around health concerns. The firm notes that takeout speculation by Coke offsets downside risk to shares.