Synthesio and Marketo announce strategic integration Synthesio announced a new strategic integration with Marketo. The integration of its Social Intelligence Platform aims to enable marketers to better personalize their engagement and leverage a complete view of their customers' online voice over time.
Marketo engagement marketing platform to integrate with LinkedIn Marketo (MKTO) announced it will partner with LinkedIn (LNKD) on a solution that connects LinkedIn's Lead Accelerator solution with Marketo's Engagement Marketing Platform. The combination "bridges the gap between digital, social and offline channels to enable marketers to engage in relevant conversations with customers wherever they are online," the company said. GE (GE) will pioneer the joint solution, Marketo announced.
Marketo should be bought ahead of earnings, says JMP Securities JMP Securities says its channel checks suggest that Marketo's business momentum improved in Q1 versus 4Q14. The firm adds that investors' expectations for Q1 are low, while the stock's valuation is compelling. It keeps a $50 price target and Outperform rating on the shares.