Facebook price target raised to $120 from $92 at Piper Jaffray Piper Jaffray analyst Gene Munster raised his price target for shares of Facebook to $120 and keeps an Overweight rating on the name. Facebook is the best play on the "next computer paradigm of virtual reality," Munster tells investors this morning in a research note. Oculus, the company's virtual reality technology, is an "insurance policy on the relevance of Facebook's social portfolio as technology shifts,” Munster writes. He believes the long-term value of technology is not reflected in the current share price. The social networking giant closed Friday down 39c to $82.51.