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March 10, 2014
09:14 EDTMEDMedifast to launch in Canadian market
Medifast announced that it will expand its international presence by launching in Canada in 1Q14. Initially, this expansion will take place through Medifast Direct, the company's e-commerce sales channel, and Medifast Medical Providers, a network of health care providers who, where available, will offer Medifast's program and products. At launch, the program will include a variety of 11 Medifast Meal Replacement foods with plans to expand the line over time. Medifast will offer its 5 & 2 & 2 Plan through the Canadian e-commerce site, MedifastNow. A Quick Start Guide will be provided with each initial order as the program is introduced into the Canadian market. Additional support from Medifast's Nutrition Support team and Client Solutions Center will also be available.
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